Proficient UX/UI designer with experience in creating delightful and intuitive user experience both for web and mobile applications throughstrategic thinking and user-centered design process. Skilled at creating user flows, wireframes, mockups and prototypes that insightfully and effectively solve product/UX challenges by combining user needs with business goals.

WORK EXPERIENCE

 

Wells Fargo, Charlotte, North Carolina

Digital Experience Design (DXD) Visual Designer • March 2019 – Current

  • Contribute to the user experience strategy by collaborating with studio leads, content strategists and producers on multiple projects across several scrum teams.

  • Act as a key player in the design execution process on projects, assuming responsibility for the overall visual design strategy and execution.

  • Collaborate with program, product, studio and project managers to gather creative requirements and integrate business objectives with customer needs.

  • Collaborate and lead vendors to successfully deliver all visual design activities within design execution phase.

  • Determine and recommend the appropriate user-centered design methods, tools, deliverables, and milestones in order to design optimal solutions considering tablet, mobile, and desktop. Some of the methods include the development of design concepts, visual design presentation on creative execution, mock-ups, style guides, mood boards, technical specs and delivering graphical assets.

  • Represent as the main visual design point of contact with clients and partners, escalating and resolving issues as necessary for both projects and larger platform initiatives.

  • Ensure that solutions follow internal standards as well as industry best practices.

  • Acts as visual design liaison with business partners, clients and agency.

  • Educate partners on brand standards; identify design deviation from brand standards and making visual design decisions by working with DXD.

 

The Brandon Agency, Charlotte, North Carolina

Art Director / Designer • May 2008 – December 2018

  • Managed a cross-functional team of designers, developers, photographers, printers and vendors to meet all project requirements while working closely with clients to develop vision, conceive designs, and consistently meet deadlines, budget concerns and requirements.

  • Managed the specification gathering, ideation, crafting, testing, and implementation of various projects ranging from international manufacturing clients to local fine dining establishments.

  • Maintained a decade relationship with a global producer of track and railway machinery evolving and crafting the brand through all areas of visual communications.

  • Digital designer of web, email, and collateral for a chain of premium outdoor clothing retailers that began with a complete corporate visual rebranding.

  • Implemented an iterative, agile methodology for project development research, testing, documentation, installation, and handoff to individual departments.

  • Managed and coordinated visual design projects from concept through design to final implementation in the field.

  • Executed digital design projects including but not limited to: website design, digital ads, logo design and internal presentation decks for our clients and our marketing team.

  • Created collateral, digital, promotional and advertising pieces.

  • Prepared and forecasted time estimates for projects/campaigns and prepared project plans.

  • Lead creative teams for projects including web portals, print, digital and complete user experience.

  • Oversaw client brand identity consistency and quality across production methods and channels.

  • Ensured deliverables were on time and at or under budget.

  • Coached and mentored junior creative team and established an internship program.

 

Experience developing website and mobile platforms including art direction, photography, layout and graphics

 

Designs high impact, User Centered web and application interfaces through research, requirements / specifications gathering, user persona development, story mapping, prototyping, user testing and strategic analysis

 

Strategic, analytic, and critical thinker with a focus on business strategies and brand vision

 

Reliable and autonomous with strong organizational, multi-tasking and prioritizing skills

 

A passionate collaborator who effortlessly communicates up and down the value chain possessing the ability to play well with others at all levels, in any size sandbox

Contact Me

704.591.0863